"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."
— Dieter Rams
The Ronald McDonald House was in the middle of great change when I stepped in.
A lot of the construction and hard surfaces such as flooring, countertops, lighting, and tile had already been chosen. Furniture had been suggested. The place felt shiny and new but something was amiss. It became very clear when they started to paint over the old bright yellow walls and colorful Disney-like murals. The white paint color was supposed to make the place go from a preschool vibe to a cool hospitality environment for families. Instead, it felt like winter had settled in and covered everything under a blanket of cold snow. Let's just say it was the wrong kind of Snow White
Color plays the role of emotional thermostat in design. It translates an environment into visceral feelings. The happy, joyful, and fond feelings had been white-washed. The death and rebirth of the design process failed to rebirth with it the spirit of the Ronald McDonald House. The house didn’t want to be something else. It wanted to be a better version of itself. That’s when I got the call. Through a strong color strategy, we were able to honor the past, focus on the present, and trust the future of this design process. I will let the pictures tell the story of the transformation in progress (and I can't wait to post the finished project).
Let us not dwell on the past
Original paint color was a modern white and splashes of bold lime green. Fabrics were in charcoal tones with a honey comb modern print accent.
Color strategy in the process
I selected new paint colors, fabrics and furniture. Like people, every color has a negative side and a positive side. When you use a color wisely, you will get the best out of it. It only seemed appropriate to use red as a source of energy and fun.
"Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure."